Product photographs taken at different times without a shared brief can make a catalogue feel inconsistent. A short document prepared before the shoot helps the photographer understand the page and deliver useful material. It also provides a reference when new products join the range later.
Show where the images will appear
Start with the catalogue card, product page and mobile layout. A tight crop that works in a card may be awkward elsewhere. Share example dimensions and crop shapes. Agree on some space around the subject so important features remain visible when the image appears on a narrower screen or is cropped automatically.
Define the necessary views
Choose an overall view, an important detail and packaging where it helps explain the offer. Let the list reflect the product rather than forcing every item to have the same number of photographs. Keep backgrounds, lighting and camera angles consistent for similar products that customers are likely to compare on the same page.
Explain scale and what is included
A single photograph may give the wrong impression of size. Consider a separate contextual image and put exact dimensions in the product description. If a styling accessory is not included in the sale, state that clearly on the page. Props should help customers understand the product rather than conceal its features or suggest a different package.
Agree on the delivery format
Use filenames containing the product code, view and version. Store original files separately from website copies. Confirm how the photographs may be used on the website and other planned channels. Receive the agreed quality as a proper file package instead of relying only on compressed images passed around in a messaging conversation.
Test a small selection first
Photograph a few products and place the results in the actual page layout. Check mobile cropping, colour consistency and visible details before completing the full catalogue. During a Starweb website project, reviewing this sample package at the design stage can make the material requirements clearer and reduce avoidable changes after the main shoot.
The cover is an illustrative AI-generated image.